247 Labs

Delivering 10x ROAS on Google Ads for 247 Labs

April 13, 2026Featured

paid-mediasoftware-developmentgoogle-ads-optimization

Services Provided

Google Ads media buyingPPC campaign managementConversion tracking setupLanding page optimizationPerformance reporting

Tech Stack

Google AdsGoogle Analytics 4Google Tag ManagerLooker StudioHubSpot

Overview

I managed Google Ads media buying and PPC optimization for 247 Labs, improving lead quality, lowering wasted spend, and building a more measurable acquisition engine for high-intent software services demand.

Client

247 Labs is a Toronto-based custom software development company that delivers web, mobile, AI-powered, and enterprise digital solutions for organizations looking to modernize technology and launch scalable products.

Challenge

Overcoming Ad Spend Inefficiency

247 Labs needed a more efficient PPC motion for competitive software development queries, with clearer attribution, lower spend leakage, and stronger conversion intent from prospects evaluating custom development partners.

Solution

Building Stronger Campaigns

I built and managed a Google Ads program focused on high-intent B2B search demand, tighter keyword segmentation, stronger conversion tracking, and landing-page alignment for service-specific campaigns. The engagement combined campaign restructuring, bid strategy tuning, and weekly optimization against qualified lead goals.

Areas of Impact

The Proof is in the ROAS

My work improved how 247 Labs measured and acted on paid search performance. With cleaner campaign structure, better tracking, and more disciplined optimization, the client gained stronger visibility into what was driving qualified demand and could make faster budget decisions with greater confidence.

Results

32%

Lower CPL

Reduction in cost per qualified lead after campaign and targeting improvements.

10X

Return on Ad Spend

Increase in conversion rate from non-brand campaigns targeting high-intent search demand.

18%

Less Waste

Reduction in wasted spend after search term pruning and tighter traffic qualification.

Haider Sarmad

CRO

247 Labs
“Wesam is our one stop shop for all things digital marketing at 247 Labs and we could not be happier. He truly 10X'd our marketing investment and continues to deliver on his promises. Highly recommended by Canada's top software development company!”

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Work Together

Ready to build something that moves the needle?

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