Case Studies
Real results from our work with ambitious companies.
247 Labs Brand Identity & Content Systems
I modernized 247 Labs' existing brand identity and systematized it into DESIGN.md and IDENTITY.md - dual-purpose reference docs for employee training and AI-driven content workflows.
Marketing Foundation for a Confidential Frozen Dessert Brand
Working alongside 247 Labs, I scoped, audited, and planned the marketing foundation for a confidential frozen dessert brand, covering privacy policies, terms of use, tracking architecture, consent planning, and SEO readiness as part of a broader digital transformation.
Agentic RFP System for Hennick & Co.
I designed and demoed an agentic RFP research and application system for Hennick & Co., showing how AI-assisted retrieval, evaluation, drafting, and browser-based workflows could compress a traditionally manual process into a far more scalable operating model.
Delivering 10x ROAS on Google Ads for 247 Labs
I managed Google Ads media buying and PPC optimization for 247 Labs, improving lead quality, lowering wasted spend, and building a more measurable acquisition engine for high-intent software services demand.